The PR in PN for Education Associations. PR Bookshelf, No. 3 [microform]
- Bib ID:
- 5204989
- Format:
- Book and Microform
- Author:
- National Education Association, Washington, DC
- Online Version:
- https://eric.ed.gov/?id=ED034713
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- Description:
-
- [Washington, D.C.] : Distributed by ERIC Clearinghouse, 1969
- 40 p.
- Summary:
-
This booklet presents suggestions and guidelines for the effective use of public relations (PR) techniques during professional negotiations (PN) among teachers, administrators, and boards of education. Introductory sections present the National Education Association (NEA) position regarding professional negotiation and grievance procedures and point up the need for building understanding and support for the negotiation process by both members of the association and the general public. Included are sections on organizational framework, involvement before negotiations, selection of personnel to direct and coordinate public relations, specific public relations problems, and specification of "the spokesman." Other sections suggest approaches to advance news stories, news releases during negotiations, getting to know newsmen, public relations during impasse and when negotiation is completed. An appendix contains a sample news release schedule during negotiations, models of letter correspondence and taped communication for use in answering services, and a newspaper ad. (JS)
- Notes:
-
- Availability: Publications-Sales, National Education Assn., 1201 Sixteenth Street, N.W., Washington, D.C. 20036 (Stock No. 381-11902, $1.00).
- May also be available online. Address as at 14/8/18: https://eric.ed.gov/
- Reproduction:
- Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive.
- Subject:
- Other authors/contributors:
- National Education Association, Washington, DC
- Available From:
- ERIC
- Copyright:
-
In Copyright
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- Reason for copyright status:
- Until 2039 [Created/Published Date + 70 Years]
Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 1969
Copyright status may not be correct if data in the record is incomplete or inaccurate. Other access conditions may also apply. For more information please see: Copyright in library collections.
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