Promoting the Summer Speech Institutes [microform] / T. Stephen May
- Bib ID:
- 5240025
- Format:
- Book and Microform
- Author:
- May, T. Stephen
- Online Version:
- https://eric.ed.gov/?id=ED072490
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- Description:
-
- [Washington, D.C.] : Distributed by ERIC Clearinghouse, 1972
- 7 p.
- Summary:
-
The author discusses the processes of public relations and promotion as they relate specifically to university summer programs for high school students. He bases his conclusions on his experience with the Northwestern University Summer Speech Institute. Institute promotion activities fall into three areas: (1) direct advertising, through publications and correspondence, to potential institute students and those who know of their work; (2) development of a community awareness of the institute and its goals; and (3) development of a strong feeling for the institute within the college or university community. The author outlines in detail the procedures followed to implement each of these goals. (Author/RN)
- Notes:
-
- ERIC Note: Paper presented at the Annual Meeting of the Speech Communication Assn. (58th, Chicago, December 27-30, 1972).
- Educational level discussed: Secondary Education.
- May also be available online. Address as at 14/8/18: https://eric.ed.gov/
- Reproduction:
- Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive.
- Subject:
- Available From:
- ERIC
- Copyright:
-
In Copyright
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Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 1972
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