Beyond the Flipchart. Three Decades of Development Communication [microform]
- Bib ID:
- 5456365
- Format:
- Book and Microform
- Author:
- Academy for Educational Development, Washington, DC
- Online Version:
- https://eric.ed.gov/?id=ED259710
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- Description:
-
- [Washington, D.C.] : Distributed by ERIC Clearinghouse, 1985
- 45 p.
- ISBN:
-
- 9780894920578
- 089492057X
- Summary:
-
For more than a decade, the Academy for Educational Development's Clearinghouse on Development Communication has collected information and chronicled trends in the application of communications technology to development--communication which has as its purpose the deliberate promotion of one or more aspects of national development. This paper summarizes what this agency has learned about communication and development from various perspectives and discusses the future use of new technologies, such as telecommunications and computers. The areas included are: (1) strategies (media based, instructional design, participation, and marketing); (2) the importance of language, culture, and politics; (3) the development sector (agriculture, family planning, education, health, nutrition); (4) technology (television, radio, print media, traditional and folk media, other media, telecommunications, computers); and (5) lessons for the future (audience orientation, targeting areas for change, media networks). Examples of successful communications projects are included to illustrate the positive impact of media intervention on education and training. A concluding section calls for implementation of development communications strategy which is comprehensive, balanced and complete, and the use of practical and reliable research techniques which permit tracking of an individual's response to communications programs so that mid-course corrections can be made as needed. (JB)
- Notes:
-
- Availability: Clearinghouse on Development Communication, 1255 Twenty-Third Street, NW, Washington, DC 20037.
- May also be available online. Address as at 14/8/18: https://eric.ed.gov/
- Reproduction:
- Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive.
- Subject:
- Other authors/contributors:
- Academy for Educational Development, Washington, DC
- Available From:
- ERIC
- Copyright:
-
In Copyright
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- Reason for copyright status:
- Until 2055 [Created/Published Date + 70 Years]
Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 1985
Copyright status may not be correct if data in the record is incomplete or inaccurate. Other access conditions may also apply. For more information please see: Copyright in library collections.
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