- Bib ID:
- 5684386
- Format:
- Book and Microform
- Author:
- Fullerton, Jami A
- Online Version:
- https://eric.ed.gov/?id=ED456468
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- Description:
-
- [Washington, D.C.] : Distributed by ERIC Clearinghouse, 2001
- 26 p.
- Summary:
-
This study attempts to answer Andrews' (1991) question, "do perceptions of advertising in general vary cross-culturally?" Eighty-two undergraduate students from the former Soviet Union republic of Kazakstan were questioned about their beliefs about advertising. The analysis revealed predominantly negative feelings toward advertising in general. Findings indicate unfamiliarity or general distrust of advertising and uncertainty about the role and potential of advertising to improve the quality of life in the country. A discussion about advertising in Kazakstan's emerging capitalist economy is also included. (Contains 29 references and 2 tables of data.) (Author/RS)
- Notes:
-
- Availability: For full text: http://list.msu.edu/archives/aejmc.html.
- ERIC Note: Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (84th, Washington, DC, August 5-8, 2001).
- May also be available online. Address as at 14/8/18: https://eric.ed.gov/
- Reproduction:
- Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive.
- Subject:
-
- Other authors/contributors:
- Weir, Tom, author
- Available From:
- ERIC
- Copyright:
-
In Copyright
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Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 2001
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