Stated choice methods : analysis and applications / Jordan J. Louviere, David A. Hensher, Joffre Swait, with a contribution by Wiktor Adamowicz
- Bib ID:
- 577560
- Format:
- Book
- Author:
- Louviere, Jordan J
- Online Version:
-
- Sample text
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- Table of contents
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- Publisher description
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- Description:
-
- Cambridge, UK ; New York, NY, USA : Cambridge University Press, 2000
- xv, 402 p. : ill. ; 26 cm.
- ISBN:
-
- 0521788307 (paperback)
- 0521782759
- Summary:
-
"This book is a reference work dealing with the study and prediction of consumer choice behavior, concentrating on stated preference (SP) methods rather than revealed preferences (RP) - placing decision makers in controlled experiments that yield hypothetical choices rather than actual choices in the market. It shows how SP methods can be implemented, from experimental design to econometric modelling, and suggests how to combine RP and SP data to get the best from each type. The book also presents an update of econometric approaches to choice modelling."--BOOK JACKET.
- Full contents:
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- 1. Choosing as a way of life
- 2. Introduction to stated preference models and methods
- 3. Choosing a choice model
- 4. Experimental design
- 5. Design of choice experiments
- 6. Relaxing the IID assumption - introducing variants of the MNL model
- 7. Complex, non-IID multiple choice designs
- 8. Combining sources of preference data
- 9. Implementing SP choice behaviour projects
- 10. Marketing case studies
- 11. Transportation case studies
- 12. Environmental valuation case studies
- 13. Cross validity and external validity of SP models.
- Notes:
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- Includes bibliographical references (p. 382-398) and index.
- English
- Subject:
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- Copyright:
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In Copyright
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Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 2000
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