- Bib ID:
- 583207
- Format:
- Book
- Author:
- Douglas, Evan J., 1946-
- Edition:
- 4th ed.
- Description:
-
- Englewood Cliffs, N.J. : Prentice Hall, c1992
- xxix, 655 p. : ill. ; 25 cm.
- ISBN:
-
- 0135543460
- 0135544785 (international ed) (paperback)
- Full contents:
-
- Part I. Introduction: 1. Introduction to managerial economics; 2. Decision making under risk and uncertainty
- Part II. Demand Theory, Analysis, and Estimation: 3. Consumer behavior; 4. Market demand analysis for decision making; 5. Estimation of the demand function
- Part III. Production and Cost Analysis: 6. Production functions and cost curves; 7. Cost concepts for decision mmaking; 8. Cost estimation and forecasting
- Part IV. Pricing Analysis and Decisions: 9. Models of the firm's pricing decision; 10. Pricing decisions in practice; 11. New product pricing; 12. Competitive bids and price quotes
- Part V. Topics in Managerial Economics: 13. Advertising and promotional decisions; 14. Product quality and competitive strategy; 15. Capital budgeting and investment decisions
- Appendices.
- Notes:
- Includes bibliographical references and indexes.
- Subject:
- Managerial economics
- Other authors/contributors:
- Callan, Scott
- Copyright:
-
In Copyright
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Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 1992
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