Qantas : the Australian airline / Harold J. Pollock
- Bib ID:
- 5976776
- Format:
- Book
- Author:
- Pollock, Harold J
- Description:
-
- [Sydney?] : Qantas, [197-?]
- [16] p. (unpaged) : ill. ; 22 x 28 cm.
- Biography/History:
-
QANTAS’ North American advertising agency, Cunningham & Walsh devised the 1967-1992 “I hate QANTAS” campaign which sought to link the airline with international travellers coming to Australia. This television and advertising campaign, which was the longest running in United States history, featured a series of grumpy but cute koalas who hated the national airline because of the disruption caused by the in-coming tourists to Australia. The original “QANTAS koala”, Teddy, died at San Diego Zoo in February 1976 and was at that time, the last surviving male koala outside Australia. The voice artist for the various koalas in the campaign was American, Howard "Howie" Morris.
- Notes:
-
- Cover title.
- Qantas logo on back cover shows the kangaroo with wings. This logo was used for Qantas between 1968 and 1984.
- Subject:
- Other authors/contributors:
- Qantas Airways
- Copyright:
-
In Copyright
You may copy under some circumstances, for example you may copy a portion for research or study. Order a copy through Copies Direct to the extent allowed under fair dealing. Contact us for further information about copying.
Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 1979
Copyright status may not be correct if data in the record is incomplete or inaccurate. Other access conditions may also apply. For more information please see: Copyright in library collections.
Request this item
Request this item to view in the Library’s reading room.
Feedback
Similar items
- The world's great airlines / Samuel Brimson
- The airlines of the world / Samuel Brimson
- International airlines and politics; a study in adaptation to change [by] Robert L. Thornton
- Air transport services : / report of Inter-Departmental Committee
- Airlines / Research Group of the Left Book Club of Victoria