Denim gear that's been put right : Keyman
- Bib ID:
- 7462013
- Format:
- Picture
- Online Version:
- National Library of Australia digitised item. POSTER 2023-5568 copy
- Description:
-
- [Australia] : [Yakka], [between 1962 and 1970]
- 1 poster : colour ; 98 x 61.6 cm
- Summary:
-
Poster featuring a man wearing denim clothes, sitting on a motorcycle, with a woman, also in denim, leaning against chest. The image, in black, blue and olive green, suggests Jimi Hendrix.
- Biography/History:
-
David Kersell Laidlaw (1902-1979), formed a clothing manufacturing company, D. K. Laidlaw & Sons Pty Ltd. in 1935. To promote an Australian image, the firm used the name 'Yakka', an Aboriginal word meaning 'hard work'. During World War II the company won several large government contracts and the 1950s saw a period of rapid expansion in manufacturing in general and for Yakka in particular. A factory which made boys' shorts was opened at Sunbury, and in 1955 a third factory was built in Ballarat Street, Brunswick, to make jeans, and bib-and-brace and combination overalls. Yakka produced its own label jeans: 'Brand Em' was followed by 'Keyman' in 1962. In 1960 the company moved to larger premises at Broadmeadows, expanding operations interstate and distributing products directly to industry. Further expansion ensued, with factories established at Wangaratta and Wodonga, Victoria, and at Albury and Darlinghurst, New South Wales.--adapted from Australian Dictionary of Biography website, viewed 18 September, 2017, http://adb.anu.edu.au/biography/laidlaw-david-kersell-10771
- Notes:
-
- Caption title.
- National Library of Australia's copy mounted on linen. Backing measures 105.5 x 69 cm
- POSTER 2023-5568 copy Also available online https://nla.gov.au/nla.obj-518541672
- Subject:
- Terms of Use:
- Copyright restrictions may apply.
- Copyright:
-
In Copyright
You may copy under some circumstances, for example you may copy a portion for research or study. Order a copy through Copies Direct to the extent allowed under fair dealing. Contact us for further information about copying.
- Reason for copyright status:
- Until 2040 [Created/Published Date + 70 Years]
Copyright status was determined using the following information:
- Material type:
- Artistic
- Published status:
- Published
- Publication date:
- 1970
Copyright status may not be correct if data in the record is incomplete or inaccurate. Other access conditions may also apply. For more information please see: Copyright in library collections.
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