International business : the new realities / Cavusgil, Knight, Riesenberger, Rammal, Rose
- Bib ID:
- 7508162
- Format:
- Book
- Author:
- Cavusgil, S. Tamer, author
- Online Access:
- National edeposit: Onsite at National Library of Australia
- Related Online Resources:
- Thumbnail
- Edition:
- 2nd edition.
- Access Conditions:
- National edeposit: Available onsite at national, state and territory libraries
- Description:
-
- Melbourne, VIC : Pearson Australia, [2015]
- ©2015
- 1 online resource (xxiii, 632 pages) : colour illustrations, colour maps.
- ISBN:
- 9781486011384 (PDF : :)
- Series:
- Always learning (Pearson)
- Summary:
-
The accelerating cross-border flow of products, services, capital, ideas, technology and people is driving businesses--large and small--to internationalise. International Business 2nd Australasian edition: the New Realities is a rigorous resource which prepares future managers to operate successfully in multinational settings. Case studies from a wide variety of markets relevant to Australasian business, including ASEAN countries as well as China, India, Japan, South Korea, Pakistan, Europe and the Middle East, provide a real-world perspective to theories and examine the latest trends in international business. The second edition of International Business features 10 new in-depth case studies specially created for this edition. For undergraduate students majoring in international business or post-graduate courses in international business.
- Full contents:
-
- Part 1. Foundation concepts
- Part 2. The environment of international business
- Part 3. Strategy and opportunity assessment
- Part 4. Entering and operating in international markets
- Part 5. Functional area excellence.
- Notes:
-
- Second adaptation edition.
- Includes bibliographical references and index.
- Description based on online resource; title from PDF title page (EBC, viewed April 3, 2018 )
- Subject:
- Other authors/contributors:
- Available From:
- Locked Bag 507 Frenchs Forest NSW 2086
- Copyright:
-
In Copyright
You may copy under some circumstances, for example you may copy a portion for research or study. Order a copy through Copies Direct to the extent allowed under fair dealing. Contact us for further information about copying.
Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 2015
Copyright status may not be correct if data in the record is incomplete or inaccurate. Other access conditions may also apply. For more information please see: Copyright in library collections.
Feedback
Similar items
- Invisible empires : multinational companies and the modern world
- The changing strategies of international business : how MNEs manage in a changing commercial and political landscape / Agnieszka Chidlow, Pervez N. Ghauri, Thomas Buckley, Emma C. Gardner, Amir Qamar, Emily Pickering, editors
- The New international economy / edited by Harry Makler, Alberto Martinelli & Neil Smelser
- Multinational enterprises and host nation response / by Christopher T. Selvarajah
- Erich Kosiol : Quellen, grundzuge und Bedeutung seiner Lehre / Unter Mitwirkung von Klauss Chmilewiez