The Ad-Club-mag

Call Number
Nq 659.109945 ADC
Created/Published
Melbourne : Ad Club of Victoria, 1914-1914
Issue
Issue Vol.1, no.2 (September 1914)
Images
40
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Contents

THE AD CLUB MAGAZINE 1 , 3 , 4
Advertising 1
Advertising 2
Advertising 2
Advertising 3
Advertising 3
The Ad Club Magazine A Journal for Better Business The Official Organ of the Ad Club of Victoria, which is affiliated with the Associated Advertising Clubs of the World “ For all Admen all the time ” 5
Editorial THE GREAT WAR AND A LITTLE OF WHAT IT MEANS. 5 , 6
News of the Minute Ad Men to the Front 6 , 7
“Who’s Who” in the Ad Club of Victoria Being the First of a Series of Personal Sketches anent Members of the Club President E. Fred. Ryall No. 1 8 , 9
Advertising 9
An Interesting Plebiscite Members’ Vote for Future Activities of the Club 10
Advertising 10
ENDS AGAINST THE MIDDLE. 11
MARK TWAIN ON ADVERTISING. 11
Readers’ Loyalty 11 , 12
Advertising 11
A Hint for Printer Members. 12
Essential Data and Analysis for Planning an Advertising Campaign 13
Advertisers I have Met Chronicled by John A. Samuell, Ad. Man of the Richmond Furnishing Co. 14 , 15
Advertising 14
Advertising 15
PASS ORDINANCE TO END FAKE ADVERTISING. 15
Advertising-Sense and Nonsense Being a Breezy and Characteristic Address delivered before the Ad Club of Victoria, July 14th, by Frank Ball, of “The Leader” 16 , 17
A Rising Market 18
Advertising 18
Early Recollections of Melbourne Advertising Interesting Chat with Mr, Hugh Paton, of the Paton Advertising Service, Equitable Building, Melbourne The Fight for Block Insertions in the Dailies (Being the First of a Series of Articles on Melbourne Advertising Services) 19 , 20
PATON The “ Paton ” Symbol 20 , 21
THE LAW OF COMPENSATION. 21
LITTLE ADVERTISERS. 21
Advertising 21
Correspondence (The Editor does not necessarily identify himself with opinions ventilated herein) SECRET COMMISSIONS. 22 , 23
Rosierettes 23
Direct Advertising Being a masterly Paper read before the Club’s July meet by C. E. Styer. of the Multigraph Co. 24 , 25 , 26
Advertising 25
Advertising Philippics No. 1. 27
Advertising 27
Press Notices What was Said about our First Number 28
Advertising 28
A Plain Talk on Advertising 29 , 30
Advertising 30
A Few Extracts from our Club Monthly Advertising Competitions 31
What the Other Fellow is Doing 31
Summary of the Club’s Quarterly Proceedings 32
Advertising 32
Reproductions of Competitive Designs for the Club Badge 33
Advertising 33
Late Pars 34 , 35
Our Artists Mr. G. C. Benson, of the L. R. Williams Advertising Service, Melbourne— No. 1 35
Advertising from Different Viewpoints No. 1— 36 , 37
Advertising 36
Index to Advertisers 38 , 39
Advertising 38
Advertising 38
“The Fittest ONLY Shall Survive” 39
Critchley Parker Publications 40

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http://nla.gov.au/nla.obj-25528344

APA citation

Ad Club of Victoria. (1914). The Ad-Club-mag Retrieved April 29, 2025, from http://nla.gov.au/nla.obj-25528344

MLA citation

Ad Club of Victoria. The Ad-Club-mag Melbourne: Ad Club of Victoria, 1914. Web. 29 April 2025 <http://nla.gov.au/nla.obj-25528344>

Harvard/Australian citation

Ad Club of Victoria. 1914, The Ad-Club-mag Ad Club of Victoria, Melbourne viewed 29 April 2025 http://nla.gov.au/nla.obj-25528344

Wikipedia citation

{{Citation
  | author1=Ad Club of Victoria.
  | title=The Ad-Club-mag
  | year=1914
  | section=1 v. : ill. ; 29
  | issue=Vol.1, no.2 (September 1914)
  | location=Melbourne
  | publisher=Ad Club of Victoria
  | url=http://nla.gov.au/nla.obj-25528344
  | id=nla.obj-25528344
  | access-date=29 April 2025
  | via=Trove
}}

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