Proceedings and resolutions of the first Australian Convention of Advertising Men held at Brisbane, 2nd to 6th September, 1918

Creator
Australian Convention of Advertising Men (1st : 1918 : Brisbane, Qld.)
Call Number
N 659.1 AUS
Created/Published
[Brisbane] : Queensland Institute of Advertising Men, [1918]
Images
150
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Contents

AUSTRALIAN ADVERTISING CONVENTION 1918 1
PROCEEDINGS AND RESOLUTIONS OF THE FIRST AUSTRALIAN CONVENTION OF ADVERTISING MEN 7
PREFACE. 11
Index. 12
Resolutions adopted by the Convention. 17
Resolutions adopted by the Standing Committee. 21
Official Opening. 23
Governor’s Speech. 24
Loyal Resolution. 27
First Business Session. 28
Appointment of Officers. 29
Scope and Purpose of the Convention. 30
Election of Convention Standing Committee. 33
Afternoon Session. 36
Advertising Ideals. 37
Discussion. 40
Space Buying and Circulation Proofs. 42
Discussion. 46
“Advertising as a Reality.” 50
Value of Illustration in Advertising. 53
War Loan Savings. 56
Art in Relation to Advertising. 57
Discussion. 66
Special Commemorative Appeals. 68
Status of Advertising Men. 71
Discussion. 76
Relation Between Advertising and Store Service. 78
Discussion. 82
Selling by Letter. 83
Discussion. 85
Mail Order Advertising. 86
Discussion. 89
Advertising Standardised Commodities. 92
Discussion. 95
Alteration of Postal Rates. 96
Death of Lord Forrest. 96
Value of War Propaganda. 99
An Appreciation. 100
Relation of the Advertising Service Agent to the Advertising Manager. 101
Mr. W. J. Bailey’s Paper. 103
Discussion. 105
Functions of an Advertising Service Agency. 106
Advertising Hoardings. 109
Commission Question. 110
Mr. J. P. Wilson’s Address. 110
Service-Agents’ View. 113
Discussion. 117
Concluding Session, Friday, September 6th. 123
Appointment of Federal Standing Committee. 124
Members of Federal Committee. 126
Suitable Name. 127
1919 Convention. 128
Press Thanked. 128
Meeting of Standing Committee. 129
Social Side. 130
Luncheon by Finney, Isles & Co. Ltd. 131
Queensland Institute as Hosts. 134
Visit to Mt. Cootha. 136
Theatre Party. 137
Up in the Mountains. 138
Presentations. 140
River Trip and Presentation. 143
At the Empire Theatre. 145

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http://nla.gov.au/nla.obj-2819331233

APA citation

Australian Convention of Advertising Men & Queensland Institute of Advertising Men. (1918). Proceedings and resolutions of the first Australian Convention of Advertising Men held at Brisbane, 2nd to 6th September, 1918 Retrieved December 6, 2022, from http://nla.gov.au/nla.obj-2819331233

MLA citation

Australian Convention of Advertising Men and Queensland Institute of Advertising Men. Proceedings and resolutions of the first Australian Convention of Advertising Men held at Brisbane, 2nd to 6th September, 1918 [Brisbane]: Queensland Institute of Advertising Men, 1918. Web. 6 December 2022 <http://nla.gov.au/nla.obj-2819331233>

Harvard/Australian citation

Australian Convention of Advertising Men & Queensland Institute of Advertising Men. 1918, Proceedings and resolutions of the first Australian Convention of Advertising Men held at Brisbane, 2nd to 6th September, 1918 Queensland Institute of Advertising Men, [Brisbane] viewed 6 December 2022 http://nla.gov.au/nla.obj-2819331233

Wikipedia citation

{{Citation
  | author1=Australian Convention of Advertising Men.
  | author2=Queensland Institute of Advertising Men.
  | title=Proceedings and resolutions of the first Australian Convention of Advertising Men held at Brisbane, 2nd to 6th September, 1918
  | year=1918
  | section=125 p., [16] p. of plates : ports ; 22 cm.
  | location=[Brisbane]
  | publisher=Queensland Institute of Advertising Men
  | url=http://nla.gov.au/nla.obj-2819331233
  | id=nla.obj-2819331233
  | access-date=6 December 2022
  | via=Trove
}}

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Since 1988 [Created/Published Date + 70 Years]

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1918
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