Report of proceedings of the second Convention of Australasian Advertising Men held at Sydney August 29th, 30th, 31st, September 1st, 2nd, 3rd, 1920

Creator
Convention of Australasian Advertising Men (2nd : 1920 : Sydney, N.S.W.)
Call Number
N 659.1 AUS
Created/Published
Sydney : New Century Press, [between 1920 and 1922]
Images
320
View Catalogue

Contents

Report of Proceedings of the Second Convention of Australasian Advertising Men 1
Autobiography of Smith's Weekly 5
[Chapter heading not available] 6
Report of Proceedings of the Second Convention of Australasian Advertising Men 15
Second Convention of Australasian Advertising Men 17
Official Delegates to the Second Convention of Australasian Advertising Men. Sydney, 1920. 21
BOARD OF CONVENTION DIRECTORS Second Convention of Australasian Advertising Men 22
Second Convention of Australasian Advertising Men 23
General Session: Lyceum Theatre 25
Influence of Advertising on the Character of Business 27
Influence of Advertising on Character of Product. 37
Influence of Advertising on Character of Men 49
Second Convention of Australasian Advertising Men 56
Second Convention of Australasian Advertising Men 66
Convention Dinner 67
Response: 69
Toast: “The Visitors" 72
Response: Professor Elton Mayo: ”The Universities." Aid. A. G. Walker: "Chamber of Manufactures.” R. S. Maynard, Esq.: , "Visiting Delegates.” 75
Second Convention of Australasian Advertising Men 83
General Session: King’s Hall 84
Origins of Advertising 85
Advertising: Its Purpose 93
Advertising: Its Growth 103
Second Convention of Australasian Advertising Men 118
General Session: King’s Hall 119
Effects of Advertising on Standards of Living 121
1.—ADVERTISING AS A PROCESS. 122
Influence of Advertising on Community Conduct 132
Value of Advertising in Public Education 139
Second Convention of Australasian Advertising Men 150
General Session: King’s Hall 151
Advertising as an Impulse to Production 152
Advertising as a Vehicle of Distribution 160
Advertising as a Factor in Industrial Organisation 168
Second Convention of Australasian Advertising Men 177
Departmental Session: King’s Hall 178
Second Convention of Australasian Advertising Men 186
Departmental Session: King’s Hall 187
Agency—Relations with Client and Publisher. 193
Agency—Remuneration and Commissions. 197
Second Convention of Australasian Advertising Men 213
Departmental Session: King’s Hall 214
Audit Bureau of Circulation. 215
Better Business Bureau. 221
Should Ideas for Illustration of Advertisements Originate with the Advertising Manager. 226
Should Ideas for Illustration Originate With the Artist. 230
Under What Conditions Does the Artist Best Serve the Advertising Manager. 232
Under What Conditions Does the Engraver Best Serve the Advertising Manager. 235
Under What Conditions can the Printer Best Serve the Advertising Manager. 237
“Direct by Mail Advertising.” Its Organisation and Scope. 239
Direct Advertising. Its Organisation and Scope. 243
Buy Advertised Goods—and Why? 248
Second Convention of Australasian Advertising Men 250
Departmental Session: King’s Hall 251
Subject: “Better Business Bureau.” 258
Claims of Metropolitan Daily Newspaper in the Selection of Media 259
Claims of the Sunday Paper in the Selection of Media 262
Claims of the Country Press in the Selection of Media 265
Claims of the Magazine and Periodical in the Selection of Media 273
Claims of the Trade Press in the Selection of Media 276
Claims of the Film and Slide in the Selection of Media 279
Second Convention of Australasian Advertising Men 282
Business Session: King’s Hall 283
General Business: King’s Hall 287
Business Session : King’s Hall 289
Business Session : King’s Hall 290
[Chapter heading not available] 313

Text

Cite

Citation options:
Work identifier

http://nla.gov.au/nla.obj-2819495007

APA citation

Convention of Australasian Advertising Men. (1920). Report of proceedings of the second Convention of Australasian Advertising Men held at Sydney August 29th, 30th, 31st, September 1st, 2nd, 3rd, 1920 Retrieved December 2, 2022, from http://nla.gov.au/nla.obj-2819495007

MLA citation

Convention of Australasian Advertising Men. Report of proceedings of the second Convention of Australasian Advertising Men held at Sydney August 29th, 30th, 31st, September 1st, 2nd, 3rd, 1920 Sydney: New Century Press, 1920. Web. 2 December 2022 <http://nla.gov.au/nla.obj-2819495007>

Harvard/Australian citation

Convention of Australasian Advertising Men. 1920, Report of proceedings of the second Convention of Australasian Advertising Men held at Sydney August 29th, 30th, 31st, September 1st, 2nd, 3rd, 1920 New Century Press, Sydney viewed 2 December 2022 http://nla.gov.au/nla.obj-2819495007

Wikipedia citation

{{Citation
  | author1=Convention of Australasian Advertising Men.
  | title=Report of proceedings of the second Convention of Australasian Advertising Men held at Sydney August 29th, 30th, 31st, September 1st, 2nd, 3rd, 1920
  | year=1920
  | section=307 p. : ports ; 25 cm.
  | location=Sydney
  | publisher=New Century Press
  | url=http://nla.gov.au/nla.obj-2819495007
  | id=nla.obj-2819495007
  | access-date=2 December 2022
  | via=Trove
}}

Citations are automatically generated and may require some modification to conform to exact standards.

Download

Select the images you want to download, or the whole document.

Available formats
TIF high resolution
Include
All
Current

Or select a range of images:

Order

You can order a copy of this work from Copies Direct.

Copies Direct supplies reproductions of collection material for a fee. This service is offered by the National Library of Australia

Include

Or select a range of images:

Share

Share on Twitter

Share on Facebook

What can I do with this?

Out of Copyright

Reason for copyright status
Since 1992 [Created/Published Date + 70 Years]

You may order a copy through Copies Direct or use the online copy for research or study; for other uses Contact us.

Copyright status was determined using the following information:

Material type
Literary Dramatic Musical
Published status
Published
Publication date
1922
Government copyright ownership
No Government Copyright Ownership

Copyright status may not be correct if data in the record is incomplete or inaccurate. Other access conditions may also apply.

For more information please see: Copyright in library collections.