Advertising : an integrated marketing communication perspective
Details
- Creator
- Belch, George E. (George Edward), 1951-
- Title
- Advertising : an integrated marketing communication perspective / Belch, Belch, Kerr, Powell, Waller
- Created/Published
- Sydney, N.S.W. : McGraw-Hill Education Australia, [2020] ©2020
- Standard Ids
-
9781760422417 (ISBN)
Access conditions
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Acknowledgements
