Annual Nielsen review of retail grocery trends

Call Number
MCL BUS 206
Created/Published
[Northbrook, Ill., A. C. Nielsen Co.]
Issue
28th (1962)
Images
36
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Contents

NIELSEN REVIEW 1
A. C. NIELSEN COMPANY 2 , 3
OUR 28TH ANNUAL REVIEW: A NEW APPROACH 3
To our friends in the grocery field; FOREWORD 4
CONTENTS 5
NIELSEN TERRITORIES* 6
PART 1 Grocery Store Sales Trends GROCERY STORE VOLUMES OUTGAIN ECONOMIC INDICATORS 7
FOOD PRICES RELATIVELY STABLE 8
GROCERY BUSINESS EXPANDING STEADILY 9
AREA VOLUME GAINS NOT UNIFORM 9
SUPERMARKETS FORGING AHEAD 10
FOOD STORES INCREASE SHARE OF RETAIL SALES 10
PART 2 Economic Factors BABIES NEED EVERYTHING AND LOTS OF IT 11
COMING BOOM IN CERTAIN AGE GROUPS 11 , 12
POPULATION TRENDS BY STATES AND AREAS VARY WIDELY 13
GROSS NATIONAL PRODUCT MEASURES GROWTH 13
BUYING POWER KEEPS PACE 13 , 14
AVERAGE FAMILY SPENDING IN GROCERY STORES 14
PART 3 A View of the Grocery Store Industry SUPERMARKETS EXTEND LEADERSHIP 14
STORE COUNTS BY AREA AND SIZE 15
AVERAGE VOLUMES BY AREA 15
INCREASE IN PER CAPITA SALES 16
1961’s NEW SUPERS SMALLER 16
WILL DOUBLE PRESENT VOLUMES 16
PART 4 Examining A New Type Of Competition MASS MERCHANDISERS OR DISCOUNT HOUSES 17
STORES IN DIRECT COMPETITION 17
NIELSEN MASS MERCHANDISER STUDY 17
SPACE DEVOTED TO FOOD VARIES 18
HOW COMPETITIVE ARE THEY? 18
SOME FOOD CHAINS IN THE PICTURE 19
PART 5 Trends In Grocery Merchandising STOCKS TIGHTER-TURNOVER INCREASES 19
CONVENIENCE PRODUCTS ADVANCE 20
BRAND IMPROVEMENTS BOOM SALES 20
SALES OF PREMIUM BRANDS EXPAND 21
AEROSOL SALES ALSO ZOOM 21
PART 6 Health And Beauty Aids In Grocery Stores FOOD STORE SHARES EXPAND IN 1961 22
SALES OF SOME COMMODITIES OUTSTANDING 23
SALES GROWTH FAVORS GROCERY STORES 23
PART 7 Major Nielsen Marketing Research Activities TV REACHES NEARLY EVERYONE 24
EXTENT OF VIEWING AND LISTENING 25
SEASONAL TV VIEWING 25
PRODUCT TESTING PROVES WORTH 26
TESTING SHOWS THE WAY 26
COUPON CLEARING HOUSE PROGRESS 27 , 28
WHAT THE COMMON MARKET MEANS 29
SPEEDY PREFERENCE TESTING 30
"WHO WE ARE" and "WHAT WE DO" 31 , 32
TO BE A FIELD AUDITOR REQUIRES EXPERIENCE, SKILL AND THOROUGHNESS 33
NIELSEN EXPANDS PRODUCTION WITH NEW COMPUTER SYSTEM 34 , 35 , 36

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http://nla.gov.au/nla.obj-3688107698

APA citation

A.C. Nielsen Company. (). Annual Nielsen review of retail grocery trends Retrieved July 17, 2025, from http://nla.gov.au/nla.obj-3688107698

MLA citation

A.C. Nielsen Company. Annual Nielsen review of retail grocery trends [Northbrook, Ill: A. C. Nielsen Co.], . Web. 17 July 2025 <http://nla.gov.au/nla.obj-3688107698>

Harvard/Australian citation

A.C. Nielsen Company. , Annual Nielsen review of retail grocery trends A. C. Nielsen Co.], [Northbrook, Ill viewed 17 July 2025 http://nla.gov.au/nla.obj-3688107698

Wikipedia citation

{{Citation
  | author1=A.C. Nielsen Company.
  | title=Annual Nielsen review of retail grocery trends
  | year=
  | section=v. ill. 28 cm.
  | issn=0197-3231
  | issue=28th (1962)
  | location=[Northbrook, Ill
  | publisher=A. C. Nielsen Co.]
  | url=http://nla.gov.au/nla.obj-3688107698
  | id=nla.obj-3688107698
  | access-date=17 July 2025
  | via=Trove
}}

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