Fix this text
EVERYONES
Fix this textApril 24, 1935.
Fix this textTHE MOTION PICTURE AUTHORITY
Fix this textARCHER WHITFORD
Fix this textManaging Editors
Fix this textGAYNE DEXTER
Fix this textMAJOR U.S. PRODUCERS
Fix this textGUARD INDEPENDENTS
Fix this textKen G. Hall Surveys Hollywood. Color is Next Revolution.
Fix this textTHE big producers in America are watching the
Fix this textindependents, who are turning out pictures of
Fix this textundeniable calibre at half the cost of what the
Fix this textimajor companies spend on an ordinary programme
Fix this textpicture. It seems to me that the upshot will be the up-
Fix this textsetting of the huge organisations, encumbered with
Fix this textheavy overhead and lacking any really effective means
Fix this textof eliminating waste.”
Fix this textThere’s one impression of Ken G. Hall, director of
Fix this textproduction for Cinesound, who returned to Sydney this
Fix this textweek. He bases it on a close study of production in
Fix this textHollywood, where Fox and other companies opened
Fix this textevery door to him and gave every aid.
Fix this textIn this special interview with “Everyones” he pre-
Fix this textsents a graphic picture of all phases of the industry in
Fix this textU.S.A., besides outlining the negotiations he has con-
Fix this textducted on behalf of Cinesound to import players and
Fix this texttechnicians should the need arise.
Fix this textThe arrangement of Cinesound’s policy since the
Fix this textpassage of the quota has been held up pending his re-
Fix this textturn, and his first move here will be pow-wows with
Fix this textStuart F, Doyle to determine how far the company will
Fix this textcome into alignment with Hollywood in latest produc-
Fix this texttion developments.
Fix this textStars and f echnicians Ready For Aust. at Cinesound s Call
Fix this textTHE possibilities of color
Fix this textphotography and its
Fix this textuse in all pictures put
Fix this textproducers in exactly the same
Fix this textposition as they were when talk-
Fix this texting pictures first loomed on the
Fix this texthorizon, he said. “Then they
Fix this textdid not know how far the de-
Fix this textmand for sound would carry;
Fix this textnow they are watching the out-
Fix this textcome ot the Technicolor pro-
Fix this textduction, ‘Becky Sharp,’ to deter-
Fix this textmine how much color the box-
Fix this textoffices will expect.
Fix this text“CTUDIO whispers have it that
Fix this texty ‘Becky’ is hot; full justification
Fix this textof the million dollars it has cost. So
Fix this textthey’re all buying stories with an
Fix this texteye to color, stories which may or
Fix this textmay not be used, dependent entirely
Fix this textupon public reaction.”
Fix this textThe real development during the
Fix this textpast three years has been in the pro-
Fix this textcess and modelling departments,
Fix this textwhich now rank second only to the
Fix this textactual production department in
Fix this textevery studio. Even though pro-
Fix this textgramme pictures still cost the major
Fix this textcompanies as much as £60,000, the
Fix this textuse of process projection and models
Fix this texthas cut down expenditure enor-
Fix this textmously. What can be accomplished
Fix this textis surprising.
Fix this text“l saw the ‘Morro Castle’ set on
Fix this textfire and beached,” Mr. Hall stated.
Fix this text“It was all done with models but I
Fix this textdefy anybody to detect that on the
Fix this textscreen. The business is coming
Fix this textmore and more to fake, and the pub-
Fix this textlic is less and less aware of it.
Fix this textThis, of course, is mainly due to
Fix this textthe uncanny ingenuity of the men
Fix this textwho do the work; but the studios
Fix this textalso have a policy that no publicity
Fix this textis allowed on back-stage activities.
Fix this textProcessing and modelling are guard-
Fix this texted studio secrets about which the
Fix this textpublic is permitted to know nothing.
Fix this text“The new plant on order
Fix this textfor Cinesound includes process
Fix this textprojection apparatus, because
Fix this textI don’t think the Australian
Fix this textindustry can progress under
Fix this textquota conditions without it. It
Fix this textis the greatest time-saver and
Fix this textcost-saver the studios have de-
Fix this textvised.”
Fix this textReady for Australia
Fix this textParticularly among the players
Fix this textwere the possibilties of production
Fix this textin Australia discussed—allowing for
Fix this textthe fact that a lot of them didn’t
Fix this textknow where Australia was. Con-
Fix this texttacts were made with artists of
Fix this textworld-wide reputation, whose names
Fix this textwere disclosed to “Everyones” with
Fix this textthe request that publication be
Fix this textwithheld. * They are not exactly
Fix this textfront-rankers in to-day’s scheme of
Fix this textthings, but they are people who
Fix this textmean something in a cast and who
Fix this textwill add to Australian pictures the
Fix this textstar-value essential to successful
Fix this textmarketing abroad. They are ready
Fix this textto sail at a moment’s notice; as
Fix this textalso are a group of cameramen,
Fix this textdirectors and cutters.
Fix this text“The more I saw of Hollywood the
Fix this textmore convinced am I that the story
Fix this textis 90 per cent, of the production job,
Fix this textif the script is right, you’re set. If
Fix this textit’s not, you haven’t a chance, no
Fix this textmatter who you put in it.”
Fix this textThis to some extent may explain
Fix this textthe success of the independent pro-
Fix this textducers. With limited budget, they
Fix this textmust guard against waste and time-
Fix this textloss: and the easiest way to do that
Fix this textis first of all make the script ab-
Fix this textsolutely correct, then shoot from it
Fix this textwithout deviation. Among the inde-
Fix this textpendents, according to Mr. Hall,
Fix this textMonogram is tipped as another Col-
Fix this textumbia. Like Columbia, Monogram
Fix this textstarted off loosely, but the current
Fix this textseason has shown progress that has
Fix this textawakened the majors, and caused
Fix this textone of them —M-G-M—to bid for the
Fix this textentire producing organisation.
Fix this textMergers and Moves
Fix this textAnd talking of absorptions, Mr.
Fix this textHall reports that, in the opinion of
Fix this textimportant executives, on© of the
Fix this textbig companies may not be able to
Fix this textsee the coming season through. To-
Fix this textday it has been bought up: to-mor-
Fix this textrow the deal is off —if you listen to
Fix this textthe whispers along Hollywood Boule-
Fix this textvarde. As for stories of other mer-
Fix this textgers that have broken space in the
Fix this textAmerican trade-papers lately, they
Fix this textcan’t be taken too seriously. Every
Fix this textproducer and distributor has troubles
Fix this textenough of his own on hand without
Fix this textreaching out for somebody else’s.
Fix this textThere’s also the story about the
Fix this textfilm colony shifting to Florida or
Fix this textNevada, in fact anywhere at all out-
Fix this textside California, where heavy tax-
Fix this textation and an excise of one cent on
Fix this textevery foot of film produced has been
Fix this textthreatened by politicians. All States
Fix this textwere competing to secure the motion
Fix this textpicture business. Florida had offered
Fix this texthuge tracts of land and had under-
Fix this texttaken to spend between 10,000,000
Fix this textand 15,000,000 dollars on studios if
Fix this textonly the industry would agree to
Fix this textshift. When Mr. Hall left America
Fix this textsuch a move looked probable, but
Fix this textsince then the Californian Legisla-
Fix this textture has modified its tax proposals
Fix this textand a truce has been arranged.
Fix this text“Elstree Gone Crazy”
Fix this textWe’ve heard a lot about how Am-
Fix this texterican exhibitors and American dis-
Fix this texttributors regard the English invas-
Fix this textion of the American market. Now
Fix this texthow does Hollywood view it?
Fix this text“Seriously!” is Ken Hall’s verdict.
Fix this text“England is raiding the artists; so
Fix this textthe agents are adopting counter tac-
Fix this texttics. While I was there Michael
Fix this textBalcom arrived from London with a
Fix this textgreat fanfare of trumpets: he had
Fix this textcome to book up stars for Gaumont-
Fix this textBritish. He was supposed to have
Fix this textsecured Joan Bennett, but she side-
Fix this text(Continued on page 4).
Fix this textIt's easy and takes two shakes of a lamb's tail!
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http://nla.gov.au/nla.obj-544044423
(1920). Everyones Retrieved August 14, 2025, from http://nla.gov.au/nla.obj-544044423
Everyones Sydney: Everyones Ltd, 1920. Web. 14 August 2025 <http://nla.gov.au/nla.obj-544044423>
1920, Everyones Everyones Ltd, Sydney viewed 14 August 2025 http://nla.gov.au/nla.obj-544044423
{{Citation
|
| title=Everyones.
| year=1920
| section=v. : ill. ; 32 cm.
| issue=Vol.15 No.787 (24 April 1935)
| location=Sydney
| publisher=Everyones Ltd
| url=http://nla.gov.au/nla.obj-544044423
| id=nla.obj-544044423
| access-date=14 August 2025
| via=Trove
}}
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