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Everyones

Call Number
Nq 791.405 EVE
Created/Published
Sydney : Everyones Ltd., 1920-1937
Issue
Vol.4 No.203 (23 January 1924)
Images
36
Notes
Loss of text occurs in gutter due to tight binding. Pages 12-25 are out of sequence. In some issues blank pages have been inserted to maintain the correct left / right pagination.
Page Notes
Loss of text occurs in gutter due to tight binding. Pages 12-25 are out of sequence. In some issues blank pages have been inserted to maintain the correct left / right pagination.
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Contents

Advertising 1
EVERYONES 1
Advertising 1 , 2 , 3
EVERYONES 3
A Pioneer of the Film Industry 3
Advertising 3
EVERYONE'S 4
Weekly Chat to Showmen. 4
DAN CLIFFORD’S PRACTICAL APPRECIATION. 4
Universal's 1924 Poliry for South Australia. 4
The Misfortune of the Movies. 4
French Picture Makers Oppos American Plans. 4
What's Wrong with the Movies? 5
English Review of Australian Films. 5
Wireless Movies. 5
“The Sea Hawk." 5
Advertising 6 , 7
New Zealand Secrion 8 , 26
PUTTING THE PICTUR OVER Sane and Effective Angle of Exploitation. 9
Coming Film Includes Turf "System." 9
Advertising 10 , 11
Is Gibson Going? 12
South African Notes. 12
The Real Definition of "Economy.” 12
Who Wants Clarrie? 12
“Ginger Meggs.” 12
Sydney's Big Theatre. 12
J. C. WILLIAMSON FOR VAUDEVILLE. 12
Marden at the Lyceum. 12
Advertising 12
Peverill Please Note! 12
West Australia. 12
Films for School Children. 12
on Voyage to Archer Whitford 13
Advertising 13
Broadcasting in Sydney. 13
Commission’s Report on Films. 13
Empress Going Strong. 13
Advertising 15 , 16
Tasmania. HOBART. January 12th, 1924. 16
“Vanity Fair" at the Lyceum, 16
Advertising 16
SYDNEY'S RECENT FILM RELEASES 17
Advertising 19
QVEENSLAND 20
Publiciry Men And Ideas 21
Advertising 22 , 23 , 24
VIETORIA Week ending January 18. 24
Advertising 25 , 26
CHRISTCHURCH. 26
AUCKLAND. 26
The late Jack Pleasants. 26
The Independent Generating Plant For Motion Picture Theatre Service 27
Advertising 27
An Australian in Los Angeles. 28
Week ending January 10, 1924. 29
Advertising 30
Sydney Jbearres 30
Advertising 31 , 32
Another Interesting Budget from Jones. 32
Australian Grand Opera Chorus. 32
Fatality at New Theatre Building. 32
Ruby's Racecourse Results. 32
Theatrical Employees’ Claim. 32
Coming Shows. 32
Melbourne Theatres. Week Ending, January 11th. 33
Adelaide. Week Ending, 18th January. 33
Vaudeville Jottings. 34
Comedy, Panto., and Drama. 34
Circus and Carnival. 34
Marriages. 34
Deaths. 34
Advertising 35 , 36

Text

EVERYONES  

WITH WHICH IS INCORPORATED AUSTRALIAN VARIETY AND SHOW WORLD.  

(Registered at the General Post Office, Sydney, for Transmission by Post as Newspaper.)  

Voli. No. 203  

SYDNEY, JANUARY 23, 1924  

Price SIXPENCE  

HOYT’S DE LUXE George St. Sydney’s Leading Cinema House  

BIG PICTURES—  

and the BOX-OFFICE  

In the past twelve months this industry has seen some very big pictures —pictures big in every  

way. Big in production, big in artistic talent, big in story —big in cost.  

But have they all been big at the box office?  

Unfortunately not. It IS possible to take big story, engage an exceptional cast, lavish upon the  

picture magnificent production, sell it to the public with an overwhelming publicity campaign—and  

then crash at the box-office hurdle!  

It IS possible—you in the business know how often it has been done.  

It all comes down to this. picture, no matter how many millions it has spent upon it, no matter  

wdiat has been done for it, without that essential—‘"box-office pull” —is doomed to break the hearts of  

the producer and the bank account of the exhibitor.  

First National Pictures are made, from title to the meanest bit of action, FOR THE BOX OFFICE.  

They HAVE to be.  

First National attractions are made by independent producers who reap their reward from what the  

pictures does at the box office. If it wins—they win. If it fails—well it’s up to them to chase the wolf  

from the door and start right in to make one that won't!  

Big Pictures! What ARE big pictures?  

Attractions that took two years and cost umpteen millions to make and then fall down when called  

upon? Or pictures that took half that time, cost fraction as much, hut which yell box office from  

the time you hear the title?  

‘FLAMING YOUTH’  

Can't you, as showman, FEEL money in that. And if you’ve read  

the book you don’t need to see the picture, as we have done, to know  

that there is real money in it just waiting to be picked up.  

There’s dozen more on First National’s schedule. Thos. H. Ince’s 44 Anna Christie,” Frank Lloyd’s  

44 Black Oxen,” Richard Barthelmess’ 44 The Fighting Blade,” Jackie Coogan’s 44 Daddy,” Frank Lloyd’s  

44 The Sea Hawk,'’ Rex Beach’s “Flowing Gold,” Cynthia Stockley’s “Ponjola”—they come fast with many  

more behind. None of them cost two million; none of them consumed year in the making.  

BUT EVERY ONE OF THEM HAS  

BOX-OFFICE BRANDED ON THEM  

FROM TITLE TO FADE OUT!  

Big Pictures Make FIRST NATIONAL FIRST  

Cite

Citation options:
Work identifier

http://nla.gov.au/nla.obj-549717848

APA citation

(1920). Everyones Retrieved April 2, 2025, from http://nla.gov.au/nla.obj-549717848

MLA citation

Everyones Sydney: Everyones Ltd, 1920. Web. 2 April 2025 <http://nla.gov.au/nla.obj-549717848>

Harvard/Australian citation

1920, Everyones Everyones Ltd, Sydney viewed 2 April 2025 http://nla.gov.au/nla.obj-549717848

Wikipedia citation

{{Citation
  |
  | title=Everyones.
  | year=1920
  | section=v. : ill. ; 32 cm.
  | issue=Vol.4 No.203 (23 January 1924)
  | location=Sydney
  | publisher=Everyones Ltd
  | url=http://nla.gov.au/nla.obj-549717848
  | id=nla.obj-549717848
  | access-date=2 April 2025
  | via=Trove
}}

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