Fix this text
EVERYONES
Fix this textWITH WHICH IS INCORPORATED AUSTRALIAN VARIETY AND SHOW WORLD.
Fix this text(Registered at the General Post Office, Sydney, for Transmission by Post as a Newspaper.)
Fix this textVoli. 4 No. 203
Fix this textSYDNEY, JANUARY 23, 1924
Fix this textPrice SIXPENCE
Fix this textHOYT’S DE LUXE George St. Sydney’s Leading Cinema House
Fix this textBIG PICTURES—
Fix this textand the BOX-OFFICE
Fix this textIn the past twelve months this industry has seen some very big pictures —pictures big in every
Fix this textway. Big in production, big in artistic talent, big in story —big in cost.
Fix this textBut have they all been big at the box office?
Fix this textUnfortunately not. It IS possible to take a big story, engage an exceptional cast, lavish upon the
Fix this textpicture magnificent production, sell it to the public with an overwhelming publicity campaign—and
Fix this textthen crash at the box-office hurdle!
Fix this textIt IS possible—you in the business know how often it has been done.
Fix this textIt all comes down to this. A picture, no matter how many millions it has spent upon it, no matter
Fix this textwdiat has been done for it, without that essential—‘"box-office pull” —is doomed to break the hearts of
Fix this textthe producer and the bank account of the exhibitor.
Fix this textFirst National Pictures are made, from title to the meanest bit of action, FOR THE BOX OFFICE.
Fix this textThey HAVE to be.
Fix this textFirst National attractions are made by independent producers who reap their reward from what the
Fix this textpictures does at the box office. If it wins—they win. If it fails—well it’s up to them to chase the wolf
Fix this textfrom the door and start right in to make one that won't!
Fix this textBig Pictures! What ARE big pictures?
Fix this textAttractions that took two years and cost umpteen millions to make and then fall down when called
Fix this textupon? Or pictures that took half that time, cost a fraction as much, hut which yell box office from
Fix this textthe time you hear the title?
Fix this text‘FLAMING YOUTH’
Fix this textCan't you, as a showman, FEEL money in that. And if you’ve read
Fix this textthe book you don’t need to see the picture, as we have done, to know
Fix this textthat there is real money in it just waiting to be picked up.
Fix this textThere’s a dozen more on First National’s schedule. Thos. H. Ince’s 44 Anna Christie,” Frank Lloyd’s
Fix this text44 Black Oxen,” Richard Barthelmess’ 44 The Fighting Blade,” Jackie Coogan’s 44 Daddy,” Frank Lloyd’s
Fix this text44 The Sea Hawk,'’ Rex Beach’s “Flowing Gold,” Cynthia Stockley’s “Ponjola”—they come fast with many
Fix this textmore behind. None of them cost two million; none of them consumed a year in the making.
Fix this textBUT EVERY ONE OF THEM HAS
Fix this textBOX-OFFICE BRANDED ON THEM
Fix this textFROM TITLE TO FADE OUT!
Fix this textBig Pictures Make FIRST NATIONAL FIRST
Fix this textIt's easy and takes two shakes of a lamb's tail!
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(1920). Everyones Retrieved April 2, 2025, from http://nla.gov.au/nla.obj-549717848
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{{Citation
|
| title=Everyones.
| year=1920
| section=v. : ill. ; 32 cm.
| issue=Vol.4 No.203 (23 January 1924)
| location=Sydney
| publisher=Everyones Ltd
| url=http://nla.gov.au/nla.obj-549717848
| id=nla.obj-549717848
| access-date=2 April 2025
| via=Trove
}}
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