Fix this text
EVERYONES
Fix this textWITH WHICH IS INCORPORATED AUSTRALIAN VARIETY AND SHOW WORLD.
Fix this text(Registered at the General Poet Office, Sydney, for Transmission by Post as a Newspaper.)
Fix this textVoL 4 No, 229
Fix this textSYDNEY, JULY 23, 1924
Fix this textPrie* SIXPENCE
Fix this textlOYTS
Fix this textLUXE George St.
Fix this textLeading Cinema Home
Fix this textADVERTISING!
Fix this textDoes national advertising of motion pictures as practised to some small extent in Australia up
Fix this textto the present, pay? After all is said and done, is the exhibitor, for whose benefit it is, or should he.
Fix this textcarried on, benefitting from it?
Fix this textThat is a question open to argument—much argument.
Fix this textBut we do not propose to here argue the point because during this week First Nationals enters
Fix this textthe ranks of national advertisers of motion pictures—on certain lines, which we believe, after a close
Fix this textstudy of the whole position, to be the only ones from which benefit to the exhibitor, and through him,
Fix this textto the exchange, can emanate.
Fix this textFirst National will start its campaign with no blare of trumpets and full page advertisements.
Fix this textInstead, it will commence in a small way in the columns of ’‘Smith's Weekly,” which must he recog-
Fix this textnised as Australia’s leading national medium.
Fix this textThe publicity will take the form of propaganda—which will he insistent, week after week
Fix this textcreating a demand with the public for First National Pictures to come. News matter, suitably illus-
Fix this texttrated which will focus public attention on what the future has in store so that when the time comes
Fix this textthat you put up Corinne Griffiths in ‘ Lilies of the Field" in your lobby, that picture will not drop on
Fix this textthe public like a holt from the blue. They will have heard about it. It will he our endeavour to make
Fix this textthem watch for it.
Fix this textWhile this campaign commences in a small way, when it has passed the experimental stage
Fix this textas we know it will pass —it will grow. First National intends to feel its wav in the matter of national
Fix this textadvertising. Too many blunders have been made in that direction already.
Fix this textAndy finally , let us impress this fact.
Fix this textFirst Nationals national advertising will not he to the glorification of its trade-mark. Our
Fix this textendeavour will be an earnest effort to materially assist showmen by creating a greater market with the
Fix this textpublic for First National pictures than already exists.
Fix this textIf we do that we will have accomplished something constructive , for the showman s success is our
Fix this textsuccess. One cannot win through without the other.
Fix this textWe hare laid our cards squarely on the table before you. We honestly believe that nothing but
Fix this textgood for the showman can result from the publication of the First National News Bulletin. With its
Fix this textsuccess it will he extended to reach every corner of Australasia.
Fix this textWITH EVERY WEEK THE VOGUE OF FIRST
Fix this textNATIONAL BECOMES GREATER.
Fix this textIt's easy and takes two shakes of a lamb's tail!
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http://nla.gov.au/nla.obj-566406010
(1920). Everyones Retrieved August 16, 2025, from http://nla.gov.au/nla.obj-566406010
Everyones Sydney: Everyones Ltd, 1920. Web. 16 August 2025 <http://nla.gov.au/nla.obj-566406010>
1920, Everyones Everyones Ltd, Sydney viewed 16 August 2025 http://nla.gov.au/nla.obj-566406010
{{Citation
|
| title=Everyones.
| year=1920
| section=v. : ill. ; 32 cm.
| issue=Vol.4 No.229 (23 July 1924)
| location=Sydney
| publisher=Everyones Ltd
| url=http://nla.gov.au/nla.obj-566406010
| id=nla.obj-566406010
| access-date=16 August 2025
| via=Trove
}}
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