Everyones

Call Number
Nq 791.405 EVE
Created/Published
Sydney : Everyones Ltd., 1920-1937
Issue
Vol.4 No.229 (23 July 1924)
Images
40
Notes
Text throughout this issue has faded, especially on pages 36 & 37. Loss of text occurs in gutter due to text being bound into book. In some issues blank pages have been inserted to maintain the correct left / right pagination.
Page Notes
Text throughout this issue has faded, especially on pages 36 & 37. Loss of text occurs in gutter due to text being bound into book. In some issues blank pages have been inserted to maintain the correct left / right pagination.
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Contents

EVERYONES 1
Advertising 1 , 2 , 3
EVERYONES 3
Various Phases of Show Business. 3 , 10
Advertising 3
EVERYONES 4
Weekly Chat to Showmen. 4
Fussing With Films. 4
Dominion Showman in Sydney. 4
English Actress Molified. 4
Removing the Duty on Film for England. 4
Dorrigo’s New Picture Theatra 4
Mrs. Keenan’s Will Filed. 4
HAVE YOUR SAY 5
Advertising 6 , 7 , 8
(Week ending July 18, 1924.) 9
Tasmania. July 12, 3924. 9
Another Australian Picture. 9
Must We Suffer Vulgar Films? 10
Advertising 10
Paramount Chief Returns. 10
Are Costume Pictures Successful? 10
From Far-off Queensland. 10
Advertising 11
VIETORIA Week Commencing July 19. 12 , 16
Wintergarden, Brisbane, Opens August 2nd. 13
Dr. Mabuse” Clicks. 13
A Pioneer of Lake Cargellico. 13
Sydney Lyric Winter garden Booming. 13
Wesc Australia Week Ending July 14. 13
Publicity Men And ldeas 13
Big Campaign for “Safety Last.” 13
Picture Two Years on the Road 13
Imperial's “This Freedom.” 13
Advertising 13
SYDNEYS RECENT FILM RELEASES 14
Advertising 14
Griffith for Famous-Lasky. 14
Advertising 15 , 16
Have Your Say. “Ringbarkeer's” Third Round. 16
“Where the North Begins” Succeeds as a Long-run Attraction 16
More Copies of Fairbanks' Film 16
Exchange's Social Club. 16
Imperial Filins' Changes. 16
"Beau Brummel's" Success in Adelaide. 16
Advertising 17 , 18
Brisbane. 18
Births. 18
Marriage. 18
Deaths. 18
Advertising 18
Prominent Publicists Plump for Clean Advertising 19 , 26
Advertising 19 , 20 , 21 , 22
Picture Show Dividend. 22
Advertising 22
Dempsey Films Succesful. 22
Mendel {Snider Returns to Melbourne. 22
Stuart F. Doyle Goes to Brisbane. 22
Two New Theatres. 22
Snowy Baker Returning. 22
Advertising 22 , 23 , 24 , 25 , 26
Maggie Moore Benefit. 26
Special Screening of “Safety Last.” 26
Advertising 27 , 28
Is There a World's Film Trust Coming! 28
Progress and Fox Film Corporation. 28
Advertising 29
New Zealand Seetion 30 , 31
Speaking Movies. 30
Advertising 30
Ackhurst, of the Empire, Riverton, N.Z. 31
Advertising 31
Week Ending 18th July. 32
Advertising 32
WITH THE WXHIBITORS 32
German Entertainment Tax Reduced. 33
Helping the Emotional Currents. 33
Royalty in Pictures. 33
Tom Mix’s Half-Century. 33
Mimic to Sue for £3000... 33
Too Much Hayakawa! 33
“Plain Joe” Nearly Finished. 33
Advertising 33
Testimonial to Film Actor 33
Universal's Topical News 33
“The Great White Silence” 33
Committee Expresses Satisfaction 33
No Taste for Music. 33
Advertising 33
THe Play And Otherwise 34
Newcastle. Week Ending July 19th. 35
Rockhampton (Q.) Week Ending July 12th. 35
Melbourne. Week Commencing July 19th. 35
Advertising 36
Sydner Thearres 36
Advertising 36
Adelaide. Week Ending 18th July. 37
Advertising 37
Artist Claims Damages for Wrongful Dismissal. 37
Coming N.S.W. Shows 37
Forthcoming Victorian Shows. 37
Advertising 38
South Africa. 38
Advertising 38 , 39 , 40

Text

EVERYONES  

WITH WHICH IS INCORPORATED AUSTRALIAN VARIETY AND SHOW WORLD.  

(Registered at the General Poet Office, Sydney, for Transmission by Post as Newspaper.)  

VoL No, 229  

SYDNEY, JULY 23, 1924  

Prie* SIXPENCE  

lOYTS  

LUXE George St.  

Leading Cinema Home  

ADVERTISING!  

Does national advertising of motion pictures as practised to some small extent in Australia up  

to the present, pay? After all is said and done, is the exhibitor, for whose benefit it is, or should he.  

carried on, benefitting from it?  

That is question open to argument—much argument.  

But we do not propose to here argue the point because during this week First Nationals enters  

the ranks of national advertisers of motion pictures—on certain lines, which we believe, after close  

study of the whole position, to be the only ones from which benefit to the exhibitor, and through him,  

to the exchange, can emanate.  

First National will start its campaign with no blare of trumpets and full page advertisements.  

Instead, it will commence in small way in the columns of ’‘Smith's Weekly,” which must he recog-  

nised as Australia’s leading national medium.  

The publicity will take the form of propaganda—which will he insistent, week after week  

creating demand with the public for First National Pictures to come. News matter, suitably illus-  

trated which will focus public attention on what the future has in store so that when the time comes  

that you put up Corinne Griffiths in ‘ Lilies of the Field" in your lobby, that picture will not drop on  

the public like holt from the blue. They will have heard about it. It will he our endeavour to make  

them watch for it.  

While this campaign commences in small way, when it has passed the experimental stage  

as we know it will pass —it will grow. First National intends to feel its wav in the matter of national  

advertising. Too many blunders have been made in that direction already.  

Andy finally let us impress this fact.  

First Nationals national advertising will not he to the glorification of its trade-mark. Our  

endeavour will be an earnest effort to materially assist showmen by creating greater market with the  

public for First National pictures than already exists.  

If we do that we will have accomplished something constructive for the showman success is our  

success. One cannot win through without the other.  

We hare laid our cards squarely on the table before you. We honestly believe that nothing but  

good for the showman can result from the publication of the First National News Bulletin. With its  

success it will he extended to reach every corner of Australasia.  

WITH EVERY WEEK THE VOGUE OF FIRST  

NATIONAL BECOMES GREATER.  

Cite

Citation options:
Work identifier

http://nla.gov.au/nla.obj-566406010

APA citation

(1920). Everyones Retrieved August 16, 2025, from http://nla.gov.au/nla.obj-566406010

MLA citation

Everyones Sydney: Everyones Ltd, 1920. Web. 16 August 2025 <http://nla.gov.au/nla.obj-566406010>

Harvard/Australian citation

1920, Everyones Everyones Ltd, Sydney viewed 16 August 2025 http://nla.gov.au/nla.obj-566406010

Wikipedia citation

{{Citation
  |
  | title=Everyones.
  | year=1920
  | section=v. : ill. ; 32 cm.
  | issue=Vol.4 No.229 (23 July 1924)
  | location=Sydney
  | publisher=Everyones Ltd
  | url=http://nla.gov.au/nla.obj-566406010
  | id=nla.obj-566406010
  | access-date=16 August 2025
  | via=Trove
}}

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